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This is MODICA

Our Mission

We seek to help companies in the healthcare, pharmaceutical, medical supplies and equipment sectors to create a solid platform in the Middle East, thereby contributing to an overall improvement of the health care sector in the region.

Using our extensive experience, we strive to give the best possible assistance to companies aiming to establish a presence in the Middle East by providing exceptional services and expert advice.


Bo Modin
Founder and Managing Director of MODICA

Bo Modin, founder and Managing Director of Modica Healthcare in UAE, brings a wealth of experience of more than 35 years working in the healthcare segment in the Middle East.


As a regional Manager for Mölnlycke Healthcare, he established a comprehensive distribution network along with the regional office in Jeddah, Saudi Arabia, where he was lead negotiator for local manufacturing. During his tenure as OTC Business Unit Director at F.Hoffmann-La Roche in Basel, Switzerland, the sales increased from 8M to 54M in 5 years. Based on years working in the healthcare sector both in the Middle East and Europe, Bo Modin went on to found MODICA Healthcare in order to dedicate his expertise as a consultancy service for numerous businesses, thereby contributing his efforts to the vast development of the Healthcare sector in the region over the past 30 years.

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